June 13, 2019

When you live and breathe your work every day, you often forget that your clients are wrapped up their own details too. While I’m over here thinking,

Did the editor change that shot of me holding a lens in the background?

Does the schedule have the interview with the CEO...

May 24, 2019

Last week, we sat down with a Senior Director of Marketing for an interview. We were in the middle of discussing the ins and outs of content marketing when she said something that struck me.

 The customer is smart.

They know when you're being genuine and real, and they k...

April 26, 2019

Transparency makes us human.

The best way to empathize and connect with one another is through an expression of vulnerability. Yet, this fundamental moral principle has seemed to slip through the cracks of storytelling in business.

We hear success stories of fearless ent...

February 25, 2019

Welcome to the #WouldYouRatherRead series! One place where a nifty first-person point of view, articulate alliteration, and no shortage of story-telling will ask you…

Tell me, which would you rather read?

As a small business owner, you wear a lot of hats. Your passion go...

January 10, 2019

As a recent graduate from Virginia Tech, I’m finding that the real world has a severe lack of horses on treadmills, that a majority of buildings aren’t made with Hokie Stone, and that there are, in fact, other colors you could wear beside maroon and orange. I know what...

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